Month: September 2016

12 ideas for social media video (with examples)

Posted in: Video Marketing

12 ideas for social media video

The world of video marketing can seem scary and many of us just don’t know where to start. The best place to start is with simple, short, low budget videos that can be shot and edited on a phone and shared on social media. Social media videos are a great way to dip your toe in the water of video marketing and test and refine your video strategy. Here are 12 ideas for social media video you could make.

1. Event specific gifs and videos

Twitter even has a handy calendar of upcoming events, both national holidays and more informal social media events such as ‘talk like a pirate day’. If you can create a quick GIF or video that ties in with these themes it’s a great way to create sharable content. Even creating videos that tie in with current trends or TV shows such as Stranger Things or GBBO is an easy way to get your content seen via the Twitter Trends section and encourage sharing and audience interaction.

The always hilarious and topical Buzzfeed made light of the Hilary Clinton health scare news with this quick Charlie and the Chocolate Factory edit….

2. Sneak peek videos

If you’re preparing for the launch of a new product or service why not create a short video with a sneak peek. This could be an extreme close up to give viewers a clue or even a ‘coming soon’ style trailer for the product. Even showing the packaging if it’s pretty can intrigue viewers and encourage clicks to find out more. This is a strategy employed by many of the ‘monthly subscription box’ providers, by showing a sneak peek of that month’s theme or designs viewers are encouraged to subscribe.

Beauty subscription box supplier Birchbox use lots of videos on their Instagram to give viewers a peek at the products they will receive in the next box. Not only does this get existing subscribers excited about the upcoming box but it encourages new subscribers to jump on the bandwagon too!

3. Behind the scenes videos

People love knowing who they’re buying from and companies that are good at showing their human side often use video as the medium to do so. Show office scenes, backstage at a conference or event you’ve been at, the office party, or fun staff challenges.

Virgin is a brand known for showing their fun side. This light-hearted Instagram video shows the Virgin team members doing a keepie-uppie challenge to celebrate Euro 2016, tying in nicely with idea 1.

4. Office tour videos

In a similar vein to above, why not show off your office? Perhaps you have had a redesign or have a great feature that your audience may find interesting. It’s a great way to tell your potential customers more about you without making them read a blog post or scroll through your website.

Facebook is known for often having cool offices so when they moved into their new Seattle office they just had to show viewers around with a video hosted on, where else, Facebook. They also used the post as a recruitment drive encouraging people to look for opportunities at their Seattle office (see idea 11).

 

5. The making of videos

Why not show the production line of your latest product or even a whiteboard animation demonstrating a problem and how your product or service solves it?

Ben and Jerry’s are known for their light-hearted, colourful social media channels and clever puns. In an Instagram video they took viewers behind the scenes to show how one of their new flavours was created.

6. Product descriptions / demonstration videos

People’s attention spans are at an all-time low, so instead of expecting them to read about how your product works and how amazing it is why not show them? With a short video explaining the key features, benefits or just how your product or service works you can be sure to grab your audiences attention as soon as they click.

Dollar Shave Club is one of the greats when it comes to hilarious video content that gets their brand messaging across, their viral first advert has inspired many other brands. On Facebook they have a ‘What the FAQ?’ series which takes common questions they get about their service and answers it in a short, funny video.

 

7. Video interviews with team members

Your team are your brand ambassadors so why not put them front and centre? Showcase them explaining more about your brand, or even sharing their knowledge to position you as a thought leader within the industry.

This is something that Buffer, the social media scheduling tool, do so well. Their Social Media Manager Brian is regularly featured in short videos that give handy hints and tips for social media management and marketing. By giving away knowledge for free they position themselves as reliable experts in the industry while also showing their human side. You know that if you need social media advice you can turn to Buffer which makes you more likely to use their service.

8. Brand story videos

Chances are you have some kind of video introduction to your company either on your website or for use in conferences, you could repackage this as a shorter more sharable video to put on your company Facebook page or Twitter. If you pin it to the top then it serves as a constant header to your social page which quickly tells the reader who you are and what your brand stands for.

Innocent the smoothie brand is known for its ethical stance with 10% of their profits going to charity. They sum this up nicely in a short, sharable video on their Facebook page.

 

9. How to videos

How to videos are some of the most popular type of content and now that it’s easy to make stop motion and time lapse videos with a few apps, you can teach your audience something new via video. This type of video content is ideal for recipes, crafts and DIY focused brands, however, even if you don’t fit into this category there is likely something important that your product or service helps people to do, so show them that.

Make up brand Rimmel uses photos to create quick videos showing how to use their products for the latest makeup trends, just search #tutorial on Instagram for lots of how to video inspiration.

Monday nights are perfect for nailing your contour.

A post shared by Rimmel London UK (@rimmellondonuk) on

10. Video testimonials

People are more likely to buy from you if they know that other customers have, why just tell them how much your customers love your product when you can show them?

Bare Minerals the make up brand have a series of ‘Skinsorials’ on their Facebook page. These are video testimonials of their customers raving about the products. Short and snappy they provide the perfect reassurance to a potential buyer.

 

11. Product / service tips and tricks video

Videos that give tips and tricks about how to use your product or service are a great way of adding another level to your product and really getting your audience to imagine having / using it.

Sainsbury’s Twitter feed is full of short animated videos with top food tips, designed to make sure viewers get the most out of their weekly shop.

12. Recruitment video

Video recruitment announcements are a great way to show prospective employees a little more of who you are, allowing them to decide whether they’d be the right fit. It’s also a great way to give a lot of information about the role in an engaging way.

Fort Worth Police Department in Texas made this great Star Wars spoof recruitment video which quickly went viral on Facebook.

 

I’ve focused here just on Facebook, Twitter and Instagram but of course there are a multitude of social networks that you can share video content on. And of course providing it fits with the rules on length you can use your social videos on multiple channels. 

 

Happy Hour tell the (Toy) story of Anana

Posted in: Video Marketing

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Last month we worked on a very different, fun and outside the box film for Anana, the customer service solutions experts. They got in touch to see if we could create a short video for them to enter in a competition at an upcoming conference.

We are thrilled to announce that the video won the competition!

The conference video needed to highlight the benefits of Anana’s Mission Control multichannel call centre solutions and how these solutions make the running of a call centre far more efficient. They wanted to highlight that Mission Control is so easy to use that there’s no reason to involve the IT department and it makes even high-demand days run smoothly.

The video needed to be fun and engaging video ideally becoming a talking point at the conference. Together we came up with the idea of using two rival call centres both dealing with Beyoncé concert tickets going live but with very different outcomes.

To demonstrate model use of the product and how its benefits have been modelled to perfection Happy Hour decided to use models…. plastic models. In fact inspired by the light hearted humorous brief we decided to use dolls and toys to create a Toy Story inspired video.

We loved working on this video, from making the miniature set to coming up with inventive ways to create the character movements it has been one of our most entertaining shoots this year. Director Michael Wright gave this quote about the experience: We had a great script from Tom George that was full of all the high drama and epic conflict you need in a film like this, we went to Toys R Us for the casting and found an amazing group of new talent to bring to the screen. The shoot was not without its problems though with tension on the set between Robot Man and Rex over who had the most close ups. Cindy wouldn’t come out of her pink plastic trailer at one point too, but this was because the other toys had glued the door shut. At another point shooting was halted for up to three minutes when one of the actor’s arms fell off.”

Anana are thrilled with the final video, here’s what they had to say about the process:

“We came across Happy Hour Productions when we were searching for a film production company online. We thought that the Happy Hour website was quite impressive so gave them a call, as we did a few other companies. As soon as we spoke to Tom at Happy Hour we had a good feeling. It seemed like a flexible, innovative and helpful team.

We were on a tight deadline and upon engaging Happy Hour they made recommendations in order to save us time and money. We were in constant communication and dealt with the same few people from the HH team all the way through which we really appreciated; we know that we weren’t the easiest of customers! It felt like Tiggy and Tom really took ownership of our project and genuinely wanted it to be a success as much as we did.

The final product is absolutely perfect for its purpose (we are entering it in to a product led competition at a conference we are attending.) It’s more creative and humorous than any promotional film we have had made in the past. Despite the fact that it’s a promotional video for a technical product it’s really engaging, light hearted and funny!”

Take a look at our gallery of behind the scenes pics below and remember if you need a quick turnaround conference video or corporate film don’t hesitate to get in touch.