Blog

Mother knows best in latest SunLife DRTV campaign

  • Author Sarah Walker
  • Category DRTV
  • Published

Happy Hour are pleased to showcase our latest DRTV commercial campaign for SunLife, ‘Dad and Daughter’ which is now airing.

This campaign is a continuation of our previous ‘Mother and Daughter’ commercial. Both advertise SunLife’s Guaranteed Over 50 Plan and feature the same cast of characters.

[vid id=”167429105″]

Directed by Jason Edwards this live-action commercial, which started airing on TV in March, picks up right where the last one left off. We feel as if we’ve just left the daughter’s conversation with her mum in the kitchen and are now witnessing her conversation with her dad. Thanks to her previous conversation she is able to share with her dad all the benefits of the Over 50 Plan that Mum has taken out, persuading him to follow suit.

The cosy, familial tone of the advert was perfect for representing a difficult but necessary conversation many families need to have. It also conveyed a lot of important information about the plan; it’s quick and easy to apply for, it’s the UKs most popular and, of course, you’ll receive the all-important free pen!

All production and post-production was completed by Happy Hour, we love the homely, intimate feel of this advert and look forward to working with SunLife again in the future.

SunLife is one of the UKs most well-known insurance providers, their products include over 50s life insurance, funeral plans, life insurance, ISAs and will writing service. They’re also part of AXA one of the biggest insurance companies in the world.

Our expertise in DRTV commercials production allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call us today on 0117 929 9797 or feel free to get in touch by email.

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