It’s no secret that videos are some of the most popular content on the internet and their importance is growing. With social media being littered with clickable, sharable video content, text based posts are starting to get lost in the crowd. Here are just 7 reasons why you should consider investing some of your digital marketing budget in video production.
Expand your Facebook reach with video posts
Facebook is enjoying huge growth in video views, last year they reported 8 billion video views per day. This year they are testing their Suggested Video feature which will show users related videos once they’ve clicked on one on their newsfeed. Facebook are also testing putting ads between some of the clips and possibly introducing a designated video section. This all adds up to a platform heavily populated with videos and a captive audience ready to watch them. Creating branded video content to show your products, tell your story or even just show behind the scenes of your organisation is now even more critical. With increasing video content on Facebook it’s likely text posts will get scrolled over in the feed.
Check out Facebook’s video about their tests here.
Utilise Instagram advertising
In February Instagram announced it is extending the length of ads from 30 to 60 seconds, giving users and advertisers more creativity and the ability to use video adverts that may have been made for TV.
Instagram recently hit the 400 million active users mark and over the past 6 months the amount of time users have spent watching videos on the platform has increased by 40%. All of this has caused Facebook to get serious about monetizing Instagram and they have broadened its advertising offering. In order to absorb some of the spending usually reserved for TV advertising Instagram has changed its ad length restrictions to ensure brands can use their TV length video campaigns on the platform.
However, to avoid users scrolling past ads it is even more important that the ads are gripping in the first few seconds, visuals are also important as Instagram video ads are often watched without sound.
Boost your SEO with video content
Google is focusing more on blended results in their searches, pulling content from image and video search to display on the first page. According to Quicksprout.com videos get 50 times better organic page ranks in google than plain text and video searches receive a 41% higher click-through rate according to Releseo.com.
To appear in SERPS like this you need to upload your video content onto YouTube, which can then be embedded on your site or linked to via your social media, or use effective video SEO. Make it easy for Google to find your video content and ensure it matches keyword searches.
Super sharable content spreads your message
Great video content encourages sharing, broadening the reach of your brand and increasing the likelihood of it going viral. If you can make engaging, informative and entertaining short video productions for your website or social channels that holds viewer’s attentions then it’s more likely to get shared than your non-video content.
Analytics let you measure your video content success
Facebook has recently improved their video analytics offering, their updated interface will now give data on minutes viewed, unique views, total views, the number of times the video was viewed to 10 seconds, audience retention and average view duration. All of these metrics will help you craft the perfect video that engages your audience. They will also breakdown how many viewers watched your video with sound on and sound off. Twitter’s analytics and dashboard also gives data on video tweets. All this measurement is essential in optimising perfect video ads and testing their performance. It also means you can tell at a glance if your investment in ads is worth it, we’d hazard a guess that it is.
Read more about Facebook’s changes here.
Mobile video is huge
Online video now accounts for over 55% of mobile traffic and it’s growing. Facebook and YouTube are now showing 360 degree videos, their initial foray into the world of VR. In fact in a world where the last thing most people do before going to bed is check their social channels and read a few articles on their phone, video content is a great way to quickly and creatively get your brand in front of people.
Video dominates internet traffic
Mobile video accounted for 55% of mobile traffic in 2015 and it already makes up 64% of all internet traffic. It is predicted that by 2019 80% of all global internet traffic will be attributed to video and it would take 5million years to watch all the video that will be shared monthly in 2019. So it’s not hard to see, if you haven’t already, why you need to jump on the video content bandwagon.
As you can see video is big news for social media and website traffic and growing all the time, if you’re not already you need to be using it.