Happy Hour have recently completed the latest ad for their Toolstation campaign, highlighting the main benefits of convenience and reliability – and ultimately that a visit to Toolstation is never a wasted trip.
The brief was twofold; firstly to create a fresh and innovative brand concept to continue to raise brand awareness of Toolstation with its existing customers (tradespeople) while driving awareness to DIY’ers (enthusiasts and deal seekers), and secondly to deliver Toolstation’s usps in a more tactical and direct manner. The executions will run across both TV and Online media.
“The Trade Pros” is a tongue-in-cheek execution featuring two tradesmen visiting a Toolstation branch to pick up supplies. “Dave” is an everyday tradesman showing his fellow tradesmen how easy it is to pick up supplies on his way to a job: (Watch the videos below).
Happy Hour have also produced Radio as part of the campaign, which is currently running nationally.
Toolstation is one of Britain’s fastest growing suppliers of tools, accessories and building supplies to the trade, home improvers and self builders and currently has over 200 branches nationwide.
Our expertise in DRTV commercials production allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call us today on 0117 929 9797 or feel free to get in touch by email.