Happy Hour Productions has again been working with QuickQuid, on a series of ads to help demonstrate that their payday loans can come as a real help in times of unexpected trouble – hence the central theme throughout of “Order Restored”.
A key part of the brief was the importance of showing “real people” in a series of realistic scenarios demonstrating how anyone could find themselves in a situation where short term financial help might be needed, in order to assist life to continue as normal.
All 4 ads were directed by Mark Lawrie and involved carefully choreographed “freeze-frame” scenes with detailed visual FX work and bespoke props as well as Steadicam shots in order to achieve a seamless camera move around the subjects.
In total, Happy Hour has created 4 x 30” ads, all with corresponding 10” spots. The ads are running now as part of a national campaign, supported by radio.
QuickQuid have maintained their high frequency media buying strategy for this campaign to deliver as much cut-through, standout and longevity as the hugely successful “Innovations Lab” campaign that’s been running for the last two years.
Happy Hour’s expertise in DRTV commercials production allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call us today on 0117 929 9797 or feel free to get in touch by email.