Month: October 2015

Happy Hour creates new TV Ad “Judging Panel” for TotallyMoney.com

Posted in: DRTV

Happy Hour Productions has won a two-way pitch to produce the latest TV commercial to promote TotallyMoney.com and their exclusive rate for the Aqua Classic Card. The 30” animation (which you can check out below) drives traffic to the TotallyMoney.com website and builds awareness of the credit card, which currently has the lowest APR on the market for people with a poor credit rating.

The brief included devising and producing a creative concept that was engaging and memorable, yet firmly DRTV. Happy Hour delivered this by bringing the credit card’s features and benefits to life through the theme of a well-known talent show set up, with a series of animated credit cards being showcased on their merits. This also fulfilled the brief by driving home the brand name verbally and visually.

TotallyMoney.com is a comparison website where customers can check their eligibility (without affecting their credit rating) before applying for credit cards, loans and mortgages.

The campaign will run on national and digital channels from October.

Happy Hour’s expertise in DRTV commercials production allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call today on 0117 929 9797 or feel free to get in touch by email.

New Happy Hour Campaign “Order Restored” for QuickQuid

Posted in: DRTV

Happy Hour Productions has again been working with QuickQuid, on a series of ads to help demonstrate that their payday loans can come as a real help in times of unexpected trouble – hence the central theme throughout of “Order Restored”.

A key part of the brief was the importance of showing “real people” in a series of realistic scenarios demonstrating how anyone could find themselves in a situation where short term financial help might be needed, in order to assist life to continue as normal.

All 4 ads were directed by Mark Lawrie and involved carefully choreographed “freeze-frame” scenes with detailed visual FX work and bespoke props as well as Steadicam shots in order to achieve a seamless camera move around the subjects.

In total, Happy Hour has created 4 x 30” ads, all with corresponding 10” spots. The ads are running now as part of a national campaign, supported by radio. 

QuickQuid have maintained their high frequency media buying strategy for this campaign to deliver as much cut-through, standout and longevity as the hugely successful “Innovations Lab” campaign that’s been running for the last two years.

Happy Hour’s expertise in DRTV commercials production allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call us today on 0117 929 9797 or feel free to get in touch by email.

KICKING OFF Happy Hour’s latest feature film, wins Best British Film at Raindance.

Posted in: Feature Films

Happy Hour are proud to announce our latest award acquisition, for feature film production KICKING OFF. The world premiere took place last week, Wednesday 30 September, in London as part of the Raindance International Film Festival (you can see the trailer here). 

Kicking Off follows loyal football supporters Wigsy and Cliff as they embark on a frenzied journey to change the referee’s decision who disallows their team’s goal, which ultimately leads to their team going down. The film features British actors Warren Brown (Luther, By Any Means), Alistair Petrie (Alan Partridge: Alpha Papa) and Greg McHugh (Fresh Meat, Gary the Tank Commander). The film also features some famous faces in its supporting cast including football icon Sir Geoff Hurst.

KICKING OFF will be released across the UK in Q2 2016.

As well as being a leading provider of TV commercial’s production, Happy Hour has been developing and producing feature film projects over the last 7 years.

Happy Hour also works in a coproduction capacity, including providing post production services on feature films. Post Production facilities include full sound and picture post production, 5.1 surround sound studios and DiVinci 4k grading. This is further supported by our in-house VFX and animation studio, providing seamless compositing of any visual fx.

To find out more about the post production work we do here at Happy Hour check out our Post Production page or feel free to send us an email or give us a call on 0117 929 9797