Happy Hour Productions has won a two-way pitch to produce the latest TV commercial to promote TotallyMoney.com and their exclusive rate for the Aqua Classic Card. The 30” animation (which you can check out below) drives traffic to the TotallyMoney.com website and builds awareness of the credit card, which currently has the lowest APR on the market for people with a poor credit rating.

The brief included devising and producing a creative concept that was engaging and memorable, yet firmly DRTV. Happy Hour delivered this by bringing the credit card’s features and benefits to life through the theme of a well-known talent show set up, with a series of animated credit cards being showcased on their merits. This also fulfilled the brief by driving home the brand name verbally and visually.

TotallyMoney.com is a comparison website where customers can check their eligibility (without affecting their credit rating) before applying for credit cards, loans and mortgages.

The campaign will run on national and digital channels from October.

Happy Hour’s expertise in DRTV commercials production allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call today on 0117 929 9797 or feel free to get in touch by email.

Happy Hour Productions has again been working with QuickQuid, on a series of ads to help demonstrate that their payday loans can come as a real help in times of unexpected trouble – hence the central theme throughout of “Order Restored”.

A key part of the brief was the importance of showing “real people” in a series of realistic scenarios demonstrating how anyone could find themselves in a situation where short term financial help might be needed, in order to assist life to continue as normal.

All 4 ads were directed by Mark Lawrie and involved carefully choreographed “freeze-frame” scenes with detailed visual FX work and bespoke props as well as Steadicam shots in order to achieve a seamless camera move around the subjects.

In total, Happy Hour has created 4 x 30” ads, all with corresponding 10” spots. The ads are running now as part of a national campaign, supported by radio. 

QuickQuid have maintained their high frequency media buying strategy for this campaign to deliver as much cut-through, standout and longevity as the hugely successful “Innovations Lab” campaign that’s been running for the last two years.

Happy Hour’s expertise in DRTV commercials production allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call us today on 0117 929 9797 or feel free to get in touch by email.