The team here at Happy Hour have put the finishing touches to our latest commercial for SunLife, featuring a talented group of young actors and actresses with numerous children from the prestigious Sylvia Young Theatre School.
The ad is promoting the launch of SunLife’s new Family Life Insurance plan aimed at 18-59 year olds. This is part of SunLife’s shift to provide cover for younger people as well as their traditional over 50s customers. The new commercial forms part of an ongoing campaign introducing potential customers to SunLife’s new, simpler branding and their focus on a wider section of the market.
The commercial (which you can check out below) features four of the young cast talking about the importance of protecting “what really matters” – your family. With some help from a fully grown actress, they highlight how “straightforward and affordable” or “straightfordable” the Family Life Insurance plan is as well as the many other benefits.
The commercial by award-winning director Mark Lawrie features the actors and actresses talking straight to camera from a yellow sofa in a blue studio. This reflects the simple, direct image of SunLife as well as their familiar blue and yellow branding. The young stars give some great performances, adding a memorable human touch to the advert.
Our expertise in DRTV commercials production allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call us today on 0117 929 9797 or feel free to get in touch by email.