We’ve produced a series of idents for SunLife’s new sponsorship deal with top ITV show Big Star’s Little Star.
Big Star’s Little Star revolves around celebrities and their young children or grandchildren answering questions to win money for charity. The idents mimic this format, pairing a parent with a child who offers embarrassing answers to questions about the parent.
This sponsorship deal is perfect for SunLife with Big Star’s Little Star being the ideal fit for the family brand. The emphasis in the idents is on younger families, which reflects SunLife’s recent move to focus more on this section of the market. The timing coincides with the launch of several new products aimed at younger people, such as ISAs and life insurance for 18-59 year olds.
The full series of idents, directed by Jason Edwards, include a 15 second intro, four 10 second centre break bumpers and a 5 second outro, all reflecting SunLife’s new simpler branding. The idents are running from the 4th March 2015 for six weeks and have already received good press coverage, including in Campaign, Brand Republic and Marketing Week. Take a look at two of the idents below or check out the full series on our Vimeo channel.
At Happy Hour, we are experts in TV commercial production, so whether you need a short ident, a full length commercial or a whole campaign, we would love to hear from you.
To discuss your project and how we can help you meet your objectives, call 0117 929 9797 or feel free to send us an email.