We’ve produced a series of idents for SunLife’s new sponsorship deal with top ITV show Big Star’s Little Star.
Big Star’s Little Star revolves around celebrities and their young children or grandchildren answering questions to win money for charity. The idents mimic this format, pairing a parent with a child who offers embarrassing answers to questions about the parent.
This sponsorship deal is perfect for SunLife with Big Star’s Little Star being the ideal fit for the family brand. The emphasis in the idents is on younger families, which reflects SunLife’s recent move to focus more on this section of the market. The timing coincides with the launch of several new products aimed at younger people, such as ISAs and life insurance for 18-59 year olds.
The full series of idents, directed by Jason Edwards, include a 15 second intro, four 10 second centre break bumpers and a 5 second outro, all reflecting SunLife’s new simpler branding. The idents are running from the 4th March 2015 for six weeks and have already received good press coverage, including in Campaign, Brand Republic and Marketing Week. Take a look at two of the idents below or check out the full series on our Vimeo channel.
At Happy Hour, we are experts in TV commercial production, so whether you need a short ident, a full length commercial or a whole campaign, we would love to hear from you.
To discuss your project and how we can help you meet your objectives, call 0117 929 9797 or feel free to send us an email.
In our latest commercial, the team here at Happy Hour have been helping Toyota promote their Approved Used cars and their nationwide series of National Used Car Events.
The events are being held from 11th-19th April 2015 at several Toyota dealerships across the country and showcase the great range and quality of second-hand cars available through the Approved Used Toyota scheme – the concept shows Toyota’s used cars being ‘Box Fresh’.
We worked in partnership on the commercial with Prophecy Unlimited, who look after Toyota’s dealership marketing. This was a project with a very quick turnaround, making use of our expertise in both live action filming and 3D animation production.
The ad, directed by Jason Edwards, features examples of the AYGO, Yaris and Auris models included in the scheme undergoing a series of checks and services to make sure they meet the ‘Box Fresh’ standard. To reinforce the concept, one of the cars is then driven onto a large grid, which (through the magic of CGI) folds up around the car to form a giant box.
Watch the ad below:
Toyota Box Fresh 30″ – Lancaster Chelmsford from Happy Hour Productions on Vimeo.
We created 8 regional variations of the commercial, which will be used as part of a Sky Adsmart campaign. This will deliver the relevant advert to Sky subscribers in the target region for each event. The commercial will be supported by a national radio campaign, also produced by Happy Hour.
If you need a commercial that will make your brand stand out from the crowd, our 2D and 3D animation production expertise can make the difference. To find out more, please get in touch by email or call 0117 929 9797.