Happy Hour has been appointed to produce a TV advertising campaign for the launch of new online betting site 666Bet.com, which specialises in sports and casino betting. The brand is looking to make a high-profile entry into the UK market, with Harry Redknapp as their frontman.
The ads depict a series of comedy moments between footballing legend Harry Redknapp and his ‘agent’, played by Vas Blackwood of Lock, Stock and Two Smoking Barrels fame.
Tom George, owner of Happy Hour said “it’s great to see a brand being brave in this market – the creative is really funny, and we got the best out of Harry and Vas in terms of performance. We know the ads will have great cut-through in a cluttered market and 666Bet will be well positioned to take advantage of the World Cup this year.”
The ads are directed by Jason Edwards and are currently airing on terrestrial and digital channels.
You can watch the ads here:
666Bet – The Costume – Matched Deposit
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