Month: June 2014

Happy Hour Produces New Comedy Feature Film

Posted in: Feature Films

Post-production has begun on Kicking Off, a new feature film being produced by Happy Hour Productions and Red Card Media.

The comedy centres around football fans Wigsy and Cliff who plot to kidnap a referee after a questionable decision on the pitch assigns their team to the relegation zone. After a nightmare season, the referee’s intervention in the final moments of the pivotal match pushes the fans to take drastic action to avenge the fate of their beloved home team.

The film has attracted attention from the national newspapers for featuring real-life football stars, including World Cup hero Sir Geoff Hurst. Sir Geoff famously scored the hat-trick that secured England’s World Cup victory in 1966, and remains the only person to have scored a hat-trick in any World Cup final. Gary Lineker’s wife Danielle also stars in what the Daily Mail called a ‘stunning’ underwater dream sequence. Danielle overcame her fear of going underwater to create the scenes in which she sinks underwater in a bridal gown. The footballing cameos are a treat for dedicated football fans, but the comedy elements ensure that Kicking Off will also appeal to a wider audience. Actors Warren Brown and Greg McHugh also star as the kidnappers Wigsy and his reluctant accomplice Cliff.

Happy Hour is best known for its work on TV commercial production and animation production, but has been branching out to work on more feature length films. Kicking Off is the fourth film that Happy Hour has produced or co-produced, other feature films in progress include World War Two film Allies, Psychological thriller ‘The Haunting of Ellie Rose’ and ‘Feed the Devil’, a horror film shot in Canada, as well as several other films that are still in their pre-production stages. Animation sequences and commercials are still at the core of Happy Hour’s work, with new TV commercials being worked on such as the 666Bet.com commercials which star another football legend Harry Redknapp in a campaign which is well placed to take full advantage of this year’s World Cup.

Kicking Off is due for release in early 2015.

666Bet.com appoints Happy Hour for TV campaign World Cup launch

Posted in: TV Adverts

Happy Hour has been appointed to produce a TV advertising campaign for the launch of new online betting site 666Bet.com, which specialises in sports and casino betting. The brand is looking to make a high-profile entry into the UK market, with Harry Redknapp as their frontman.

The ads depict a series of comedy moments between footballing legend Harry Redknapp and his ‘agent’, played by Vas Blackwood of Lock, Stock and Two Smoking Barrels fame.

Tom George, owner of Happy Hour said “it’s great to see a brand being brave in this market – the creative is really funny, and we got the best out of Harry and Vas in terms of performance. We know the ads will have great cut-through in a cluttered market and 666Bet will be well positioned to take advantage of the World Cup this year.”

The ads are directed by Jason Edwards and are currently airing on terrestrial and digital channels.

You can watch the ads here:

Also view:
666Bet – The Costume – Matched Deposit

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