Month: April 2014

Another Happy Customer! An Interview with Enercon.

Posted in: Team News, Video Marketing

We spoke with Daniel Hughes over at Enercon about their experience of working with us. We wanted to find out why they decided to choose our ‘outstanding’ corporate video production and animation services. The answers we received were fantastic:

Daniel, why did you initially choose to work with Happy Hour?
We decided to work with Happy Hour predominantly because of the quality of their work. After meeting with their creative team we felt they clearly understand what we were trying to achieve and that they would be able to deliver it in an exciting and innovative way.

How have you found Happy Hour’s post production services?
The audio and video post production service has been brilliant. They never had a problem working to our tight deadlines, making any amendments at short notice and translating it into six different languages.

How have you used your new corporate video?
We’re using the corporate video in various ways – both online and offline. We’ve successfully used it in our social media campaigns, including on LinkedIn and Twitter, and it’s gained a lot of attention. It can also be found on our website and YouTube channel.
Offline, we’re using the corporate video on promotional USBs to hand out to customers, and it’s a key feature on our stand at trade exhibitions which catches the attention of passers-by.

Is there anything about your industry that usually proves difficult to market? How did Happy Hour work with you to find solutions?
Induction heat sealing and the science behind may not initially appear to be the most exciting or interesting topic, but from the start Tom and his team looked at the project with completely fresh eyes and helped transform what could have been a dull, technical corporate video into an absolutely stunning piece of promotional film.

Would you recommend Happy Hour’s production services to other companies?
We’d have no hesitation in recommending Happy Hour to other companies looking for corporate videos or other promotional videos. Working with them has been a great experience. The final film was beyond anything we had envisioned and the reaction we’ve had from customers has been even better.

As previously mentioned, induction heat sealing is not always exciting to people, but everyone at Happy Hour was incredibly enthusiastic, which was great to see. They produced a script which was compelling and powerful, and then matched it with an outstanding video production, that featured great looking footage and motion graphics animation. 

If you’re interested in any of our corporate video production services or if you have some further questions for us, please contact us on 0117 929 9797 or alternatively you can e-mail us at info@hhour.co.uk 

Producing DRTV ads: Behind the scenes at Happy Hour

Posted in: DRTV, Team News

DRTV ads are a great way to boost business and by utilising modern filming techniques, they’re becoming all the more impressive. We’ve been working on a series of DRTV ads for QuickQuid set in a laboratory complete with a mad scientist and special effects. They are great examples of how good DRTV ads can be, with an inventive concept and high production values. They go to prove that you don’t need to be salesy to be persuasive and this approach can end up giving a more familiar and positive feeling towards the company.

We’ve interviewed the producer of these commercials, Tamsin Wiley-Scott, known as Tiggy, about what goes into commercials like these to give you an idea of what you can expect from a high spec direct response advert with Happy Hour.

What is your role as a producer?

“First the client discusses the brief and objectives with Happy Hour and the DRTV team come up with concepts for the adverts. The route is then chosen and detailed scripts are written, which all get approved by the client and their legal team. Then it’s my job to make it happen! I ensure we have good actors, the right location and that everything is well organised so the work is done within budget and to schedule. People are always surprised by how many people are involved in the making of a commercial, but every crew member has a specific role – it could be all over the place if it wasn’t organised properly!”

How does it work on set with 3D animation and other computer generated effects that will be added later? How do you accommodate them?

“There is always a Technical Director on set to make sure we have everything we need for the editing process – and how the 3D animation and computer graphics will fit with the live action filming. They will always take lots of photos and use reflective items as a guide for lighting on set – they then know how to create the CG element so it blends perfectly in with its live action surroundings.

With the “Jet Pack” advert for QuickQuid, we used a lot of computer graphics – the actor is actually on a harness. When we cast for the part, all of the actors had to be comfortable with this work and the actor we chose had actually worked for a circus before.”

What is the casting process for a part like that?

“It was in the brief that they would have to be comfortable with aerial work, so a casting session was held in London. Actors went through a couple of rounds of call backs before we sent a selection to the client.”

This series was all shot in a bottle factory in Bristol. How do you go about finding the perfect location?

“I’ve been working in Bristol for a long time, so when it comes to finding a location that’s local, I often know the perfect place – but often we’ll use a Location Manager to find and recce locations that fit our brief, or if we really can’t find it we’ll build a set that’s fit for purpose.

I’ve worked at The Bottleyard before, so I knew it would work really well. There are still old bottles lying around which make it perfect for a laboratory. It’s a large space to work with so it’s very important to have a good art director to get it looking right.

For the latest laboratory series of adverts for QuickQuid, we only had one week to be on location. So with art direction, pre-light and de-rigging there was only 2 days of filming. In this time we shot the footage for four 30 second videos and four 10 second videos. This kind of fast turn-around would have been impossible without an experienced crew!”

The laboratory commercials are very light-hearted, do you think this is a good approach for DRTV?

“I think humour works really well because people like to be entertained. If they want to find out all of the details and facts about a company, they would visit their website. With a commercial people want to watch something they can enjoy.”

The new QuickQuid commercials will be airing on national and digital channels from 1st April.

We produce commercials in a variety of styles, always with original ideas that drive response. If you’d like to talk about your own DRTV commercial, give us a call on 0117 929 9797 or drop us an email info@hhour.co.uk