New ‘Helpful Ideas’ TV commercial campaign showcases QuickQuid’s ‘Helpful’ product features
HappyHour Productions has unveiled a new Direct Response TV campaign for QuickQuid loans. The QuickQuid ‘Helpful Ideas’ campaign is set in the fictional Innovations Lab at QuickQuid HQ and showcases their helpful product features.
The TV commercials feature the QuickQuid Innovations Team testing a range of extraordinary ideas relating to the products and services of QuickQuid. The first ad to appear can be viewed here:
QuickQuid have been working with HappyHour since 2008 and this is the latest in a series of successful direct response driven DRTV advertising campaigns.
Tom George, owner of HappyHour said “we’re all really proud of the new campaign – the strategy and creative idea take QuickQuid to a new level. We’re already seeing increased response and engagement in a very short space of time.”
The TV adverts launched in April 2013 on major UK TV channels and are supported by integrated media across radio, outdoor and sponsorship.