Produced by Happy Hour Productions and shot in Bristol based studios during July, this 40 second stop-frame animated direct response TV commercial is the second Happy Hour have produced for Animal Friends Insurance. It is currently airing nationally on a selection of Sky and ITV channels.
The Moon Bear is, in fact, a real animal found in parts of Asia, however it is classed as a vulnerable species, mostly due to deforestation and active hunting for its body parts. Animal Friends Insurance donate large sums of money to many animal charities all around the world.
Part of the direct response tv advertising campaign explains how they will have given £1 million to animal charities by the end of 2012. They are on track to more than exceed this target.