Month: May 2009

Happy Hour brings Christmas cheer to Park Christmas Savings

Posted in: DRTV

Park Christmas Savings selects Happy Hour to shoot and produce Christmas ad

We’re thrilled to announce that we have won a contract with Park Christmas Savings – the number one Christmas savings club – to produce their latest series of direct response TV ads staring Claire Sweeney and Wanda, the Park Fairy.  The adverts, which were shot over three days and took ten weeks to produce, explain the benefits of saving for next Christmas to viewers.

The Christmas ad campaign, which runs until February 2010, was directed by Scott Pleydell-Pearce, the ex-head of Aardman’s animation department.  Scott also designed the cartoon characters which appeared in the adverts.  Others involved included Tom George as producer, and Kev Harwood, who served as 1st assistant director on the recent hit film, Fantastic Mr. Fox.  For Park Christmas Savings, Harwood provided 1st assistant duties on the shoot.

Tom George, Happy Hour executive producer, said:
“We thoroughly enjoyed working on these series of adverts for Park Christmas Savings.  It was an exciting set of commercials to work on and allowed us to combine our CGI animation and live action experience working alongside Claire Sweeney and Park’s animated fairy character.  Park Christmas Savings has firmly established itself as the number one Christmas savings club, and we were delighted to be given the opportunity to produce these direct response commercials for them.”  

Mark Lucius, marketing director, Park Christmas Savings, said:
“We were impressed with Happy Hour’s grasp of what we were trying to do and their innovative approach to producing quality commercials, using both animation and live action.  Happy Hour demonstrated the ability to balance creativity and functionality, which we are confident will generate great results and ensure that more people start saving earlier for Christmas with Park Christmas Savings.”

If you are thinking of advertising on TV and would like to know more about how we can help, call us on 0117 929 9797 or get in touch here