5 reasons why you should plan a radio advertising campaign

Posted in: Blog, Radio Adverts

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Radio, many people wake up to it, commute with it and have it running in the background throughout their day. In fact radio accounts for 21% of adult daily media consumption. Is it time your brand thought about embarking on a radio advertising campaign? Here are just 5 reasons why you should consider using radio to tell your story.

Radio Adverts

1. People listen to radio adverts

Unlike TV viewers, most radio listeners don’t channel surf during the adverts – meaning your radio adverts have a good chance of being heard. This receptive audience listen to a variety of adverts repeated throughout the day, so it is essential you create a radio advert that stands out from the crowd.

2. Radio revenue is increasing

Radio revenues increased by 5% from 2017 to 2018. and are forecast to increase again this year, showing us that despite the rise of social media marketing, radio is still an important channel for brands to utilise.

3. It can turn your brand into a household name

Radio ads are designed to be catchy and we are all familiar with jingles that have got stuck in our heads. Giving your brand a voice is a great way to directly speak to your audience and increase your reach. If you can craft an engaging radio advert that accompanies listeners throughout their day, then you stand a good chance of getting your brand talked about.

4. You can target your perfect audience

RAJAR (Radio Joint Audience Research) is responsible for collecting data on radio listeners including demographics. This means you will have reliable up to date information on exactly who is listening to each station and the kind of listening figures you can expect for your advertising slot. If you do your research, as well as crafting a radio advert that appeals and speaks to your target audience, then you should see growth in engagement from your key demographics.

5. It can be quicker and cheaper to produce than a TV advert

The turnaround time for producing a radio advert can be considerably shorter than for producing a TV advert, this is because less resources are needed and things like locations do not have to be taken into account. This all contributes to radio advertising generally also being cheaper than TV advertising, bear in mind you have to pay for the airtime from the station though, which will vary in price dependant on the time slot.

Could your brand use some radio exposure? Get in touch for more info and a quote.

Happy Hour co-produces Hollywood film Madness In The Method

Posted in: Blog, Feature Films

At Happy Hour, we are excited to announce that our latest feature film coproduction, Madness In The Method has secured its European premiere at annual gore-athon, FrightFest, after theatrical release in North America.

The film is set in LA and stars Jason Mewes (Clerks) who plays a fictitious version of himself, in what is also his directorial debut. It features a host of well-known talent including his Jay and Silent Bob co-star Kevin Smith, Vinnie Jones, Danny Trejo, Gina Carano, Blake Harrison (Inbetweeners), Brian O’Halloran, along with Teri Hatcher and Dean Cain, plus Marvel icon Stan Lee appears in his final on-screen performance.

Madness In The MethodMewes’ alternative persona is tired of Hollywood’s perception of him and embarks on a quest to reinvent himself as a serious actor. Upon advice from his best friend Smith, he tracks down a secret book outlining all the mysteries of method acting which leads to disastrous consequences and a slow descent into madness.

Tom George, Happy Hour founder, was delighted to be a coproducer on this project, he said “We are thrilled to be working with Jason Mewes and the LA based producers from Autumnwood to produce this witty, refreshing comedy. I can’t wait to see audiences’ reactions to what I’m sure will become a firm favourite.”

“Bristol is such a great base and I’m proud that we can work with international producers to represent our city and showcase it as an amazing creative hub. Locally, production is a major contributor to Bristol’s creative industries which continue to grow and add to our city’s economy and character.”

Madness In The Method 2LA based producer Rob Weston said “Partnering with Happy Hour on Madness In The Method was a great benefit for the film. Their post-production facilities and creativity are second to none and their customer service, as well as attention to detail and their support as coproducers, was simply outstanding.”

We are an award-winning above-the-line creative production agency, as well as being a feature film production company and post-production facility. We regularly collaborate on commercially viable feature films for the international marketplace. Happy Hour is a frequent participant at major film markets and enjoys good relationships with many UK distributors and international sales agents. Alongside Happy Hour, Red Rock Entertainment in the UK also served as Exec Producers on Madness In The Method.

FrightFest will be held in London from Thursday 22 August to Monday 26 August. Madness In The Method will premiere on Saturday 24 August. To book tickets and for more information, visit their website

Get the most out of YouTube with our top-tips

Posted in: Blog, Video Marketing

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Did you know that YouTube is the second largest search engine in the world? (We’re sure we don’t need to remind you of the top-dog). The massive platform is key for businesses of all sizes to utilise with its phenomenal reach that only continues to grow. We wanted to share our top-tips for creating YouTube friendly content and the best ways to make sure your video gets seen.

Get the most out of YouTube with our top-tips

Quality control

People now expect a certain level of quality in all online video content. With high-spec cameras much more readily available and with more people than ever creating high quality visual media, you should make sure your video is up to scratch or it will stand out for all the wrong reasons. If all you have is a phone, that’s ok but we would recommend investing in a mini tripod for it. These are super cheap and make such a huge difference. If your video features an interviewee, then it could also be worth investing in an external mic or a pop filter for your phone – this helps tone down background noise.

Snappy

Keep it short! People’s attention spans, especially online, are notoriously short so make sure to keep it snappy. Tell your story succinctly and cleverly. Try not to make it too ‘salesy’ as people are savvy to this and it can seem a bit too obvious. Make sure your viewer is gaining something from watching your video, whether that be knowledge or a chuckle.

Judge a book by its cover

Titles and thumbnails are key, these are the first things any user will see, and they need to be informative (no space for ambiguity here) and compelling. Keep titles short but make sure to include keywords. Also, be sure to size your thumbnail correctly for YouTube and sneak in any branding if you can.

#Metatag

Meta tags are short pieces of text that describe the content of a web page, or in this case video. The tags tell search engines what your video is and as such they are really important to help your video get those views. YouTube also uses these tags to work out which videos are like yours; it can then suggest your video to people watching similar content. If you need some meta tag inspiration, you can see any web pages’ meta tags by right clicking on a page and clicking view page source – you just have to wade through some html.

Make it shareable  

People may come across your video organically, but it will increase you chances of getting it seen if it is social shareable. Think about what people like to share; ‘I didn’t know that’ moments, personal engaging stories, funny content and animals. If there’s a way you can get a dog into you video, we strongly recommend you do (or cat – we’re not bias).

YouTube Advertising

For decades, TV ads have been the most effective form of media advertising and still reign supreme, however if you have a smaller budget and really want to track the detail of ROI, then YouTube ads could be a good way to go. Also, as YouTube is partnered with Google, content can often be duplicated there and help with your SEO. YouTube ads work best as a way to raise brand awareness as your audience will likely be upper-funnel; meaning messaging reaches users before they are aware of your brand, product, or service. This kind of promotion will put you in the minds of customers so you will emerge as their top choice when they do need the service or product you provide.

If you’d like some help with YouTube content or YouTube ads please don’t hesitate to contact us, we’re nerds for this type of thing and would love to talk shop with you.

Happy Hour rises up the agency rankings year after year

Posted in: Awards, TV Adverts

Campaign top 100_2019

We are chuffed to bits to announce that once again we’ve risen up the rankings of Campaign’s Top 100 Advertising Agencies in the UK and now…

We’re ranked #33!

One of only a handful of agencies to move up the rankings, we’re up from #39 last year and #48 the year before, and we couldn’t be happier to be listed in the top 40.

We’re so proud to say that this also places us #2 on the list of agencies outside London. This is a great testament to the size of media campaigns our creative features in.

As a boutique size agency in heart of Bristol, it’s an honour to be included on this list alongside some of the top names in the industry and to be recognised by Campaign, the leading press title in the UK Advertising sector.

Of course we’d love the opportunity to put our skills and experience to work by helping new clients. So if you’re after some creative video for TV or online, just get in touch.

Showcasing the sensible and the spontaneous in our TV ad for Trussle

Posted in: DRTV, TV Adverts

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We’re thrilled to introduce the new brand response TV ad campaign for Trussle, the online mortgage broker which launched this weekend.

The new creative, by Happy Hour, calls on home owners to do the sensible thing: switch and save on their mortgage.

It opens with Jenny and James, a thoroughly sensible couple who have saved £4,000 a year by using Trussle to switch and monitor their mortgage. Flush from their recent saving, Jenny and James splurge on a rococo style painting of themselves – in thrilling and spontaneous defiance of their usual sensible selves.

The campaign is aimed at home owners, encouraging them to switch and save on their mortgage. By sparing two minutes and signing up to Trussle’s free mortgage monitoring service, borrowers can check if they’re on the right mortgage product and relax knowing that their mortgage is being proactively monitored.. Trussle will alert home owners and guide them through the switching process when the time is right.

The ad was filmed in Bristol, directed by Michael Wright with all production and post-production handled in-house.

Nicola Tyler, Managing Partner at Happy Hour, said, “From first meeting the Trussle team, it was immediately apparent what an innovative, forward-thinking brand they are and we are delighted to be working on the new TV advertising creative.

For Happy Hour the challenge was clear: as an agency specialising in brand response TV, it was our job to balance the personality of the brand itself with a clear focus on customer acquisition.

Getting stuck into the brief, we recognised that getting a mortgage or remortgaging can feel like a dark art, often laborious and difficult to navigate. Trussle provides the antidote to this, the better way, the more sensible way, and so the idea for the “sensible” campaign was born.”

Ishaan Malhi, CEO and Founder of Trussle, added, “There’s still too much complexity across the industry which doesn’t make it easy for home owners to understand how and when to switch their mortgage. The traditional process is outdated and millions of people are losing out financially, and emotionally as a result.

There are over 2 million borrowers who could be saving today by switching to a better deal. We’re on a mission to make the switching process transparent and simple, removing the barriers that have previously existed and helping people save money in the process.

Our TV ad shows just that. Switching with Trussle is the sensible thing to do with your mortgage. Every home owner should do it.”

If you’d like to learn more about how response TV advertising could boost your brand, and how we might be able to help, get in touch today.

Elephants sometimes forget – our latest DRTV commercial goes live

Posted in: DRTV, TV Adverts

Communicating your brand values and the key features of your products in an engaging way can be a difficult task to achieve in just 30 seconds of airtime, but a Direct Response TV campaign could be the answer. Happy Hour are one of the UK’s leading DRTV commercial production companies and creating brand-boosting campaigns is one of the things we do best. One of our latest ads, for thinkmoney is airing now.

Thinkmoney wanted to promote their thinkmoney Credit Card to a wider UK audience, so they partnered with us to create a commercial which would drive prospects to their website and generate huge responses.

They wanted the ad to be approachable and relatable, like a normal conversation between two friends. We took this concept and flipped it on its head, introducing Pete and Bob to test the theory ‘elephants never forget’.

To ensure their personality shines through and the ad stands out on TV we used traditional Claymation animation. It’s a time consuming, meticulous process but it added such charm to the commercial and was a great way to bring our characters to life.

Michael Wright directed the ad which was animated by Darren Thompson and filmed in our own in-house studio. Michael explained “I’ve worked with some challenging actors regarding performance, but in terms of challenges you really can’t beat trying to get a lovable and amusing performance out of two lumps of hard, cold plasticine, in the shape of our two thinkmoney elephants.  But at least if your stars are clay elephants they never storm off set and hide in their trailers. 

Getting the ball rolling, we knew we had some great characters designed, but it was a pleasure to collaborate again with the amazing talents of Darren Thompson, our animator, who really brought charm and humour to the characters over a tricky three week shoot that required the clay models to be hand-sculpted for each frame in the finished film.

This old fashioned bit of craftspersonship, for an up to the minute product like Think Money, adds a lot of warmth and engagement and makes the ad really stand out on TV screens.”

We have a huge roster of talent that covers all types of animation from Claymation like Thinkmoney to 3D and 2D or hand drawn cell animation (like Disney) it’s a great way to add personality to your videos as well as ensuring they stand out. If you’ve got a video brief you think we can add some magic to then just get in touch.

A lot of Love(ie) for our ‘Life After 50’ social video series

Posted in: Awards

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We’re thrilled to announce that the ‘Welcome to Life After 50’ social video series we’ve created for SunLife has been shortlisted for Best Social Video Series at the 8th Annual Lovie Awards.

The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is a prestigious honour in Europe for excellence across websites, online advertising, internet video, mobile & apps and social. The mission of The Lovie Awards is to recognise the unique and resonant nature of the European internet community—from Europeʼs top digital and creative agencies and content publishers to cultural and political organisations and individual creators.

“‘Welcome to Life After 50’ has excelled in its category, showing fantastic prowess in digital innovation and creativity,” said Nicolas Roope, Executive Chair of IADAS. “This award is a testament to the skill, ingenuity, and vision of its creators.”

Nicola Tyler, Managing Partner at Happy Hour said “This year the awards received 1,500 submissions from 33 countries, and with only 17% being shortlisted or put through to the final, we’re really proud to have made the cut. It’s lovely work for a great client.”

The ‘Welcome to Life After 50’ video series showcases inspirational over 50 year olds, telling their story in short films, which SunLife uses on their website and social media. The videos are clearly hitting the mark, with a recent story about tandem cyclists going viral with over 13 million views and 224 thousand shares. SunLife have found the series to be a great way to boost engagement with the brand, build long-term favourability and widen their audience.

If your brand could benefit from some engaging video content then drop us a line, we’d love to help.

 
Lovie Awards 2018 Shortlist

 

Twelve million views for our tandem twosome

Posted in: Video Marketing

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It’s great to see work we’ve created being enjoyed by the viewers, especially when it’s being shared and engaged with worldwide. Which is exactly what’s happening with SunLife’s latest viral online video.

The latest in that series introduces the adorable tandem cyclists Graeme (86) and Betty (91) and it’s certainly struck a chord with viewers, racking up over 12 million views and over 200 thousand shares in just a couple of weeks.

We’ve been collaborating with SunLife for years now, not just on their successful DRTV commercial campaigns, but also on videos for their social channels. The ‘Welcome to Life After 50’ suite of videos showcases inspirational stories of people over 50 that really resonate with SunLife’s audience.

SunLife use the video series to tell inspirational stories to their viewers. Stories that they know their customer base, who are searching for over 50s life insurance, will enjoy. The series fits with SunLife’s ethos of living life well at any age.

A series of videos for your website and social media channels are a great way to engage your existing audience whilst reaching new ones. Using emotive or inspirational storytelling encourages engagement and sharing which helps spread your message even further.

At Happy Hour we’ve got an experienced team of directors and producers who can concept, script and produce a whole suite of videos for you or produce a video based on your existing script. If you’d like to chat about how we can help you use online video to boost engagement with your brand then get in touch.

A personality-filled online video for Barcan+Kirby

Posted in: Video Marketing

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Barcan+Kirby are a high street law firm based in Bristol. They cover most legal services from Wills, to Conveyancing, to Family Law and more recently they’ve been focusing on building their Commercial team for sole traders to SMEs. They wanted a new video to use on their website which would not only tell the story of who they are and what they do, but also give the audience a bit of an insight into their unique ethos.

Tiffany Donnelly, the producer of this video explains, “Barcan+Kirby wanted a video to give prospective customers an overview of the company and the services they provide as well as a feel for the company culture. Barcan+Kirby pride themselves on being different to other solicitors. They take a holistic approach and many of their customers stay with them on their journey through life, using a whole variety of their services. After meeting us and being impressed with the quality of our work, they trusted that their brief was in safe hands with Happy Hour.”

The two minute video introduces real Barcan+Kirby staff who all have different specialisms, and features candid shots of their team at work. The video has a hand-held informal style that captures the spirit of the business. They pride themselves on being ethical solicitors with a range of inclusive practices and are actively involved in the local community.  

We shot it in various locations across Bristol, showcasing areas where some of Barcan+Kirby’s 6 offices are located as well as some of Bristol’s iconic landmarks. The aerial footage of a residential area was actually drone footage we’d filmed for a previous TV campaign.

With films like this it’s important to convey authority and trust whilst also showing the brands personality. The beautiful visuals of Bristol certainly help show off the fact that this is a proudly local company.

If your website could benefit from some fresh video content, be it an introduction to your services, customer testimonials or staff interviews, then why not get in touch and see how we can help.

Creating winning conference films? Child’s play

Posted in: Video Marketing

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Exhibiting at conferences is all about standing out from the crowd, drawing attendees to your pitch and leaving a lasting impression that makes sure your leads get in touch. This is where a great conference film can help.

For the third year in a row Anana partnered with us to create a fun, memorable video for the product demo competition at the Genesys CX18 conference in Nashville.

Previously we’ve created videos using a miniature set and a cast of toys but this time Anana wanted to step things up a gear with a live action shoot – child’s play!

The brief for the video was simple; it needed to be fun, attention grabbing, clearly showcase what Anana’s Customer Experience solutions can do, and be something that would get the conference goers talking after they’d seen it. We think this certainly fulfilled the brief. 😉

The video came second in the competition in Nashville and when the team at Anana used it at a recent event in London it “went down a storm” generating loads of interest and fantastic leads.

Our previous Anana videos were shot in-house in our own studio but as this one featured real Anana staff we filmed it at their HQ, just outside Bristol. A shoot involving children and slime might sound like a recipe for disaster but luckily we’ve got nearly 15 years’ experience that covers everything from underwater filming to persuading pets to perform on camera.

The Director Michael Wright explains “we wanted to take viewers on a great Anana adventure that was both funny and epic in an ‘X Men’ meets ‘Thunderbirds’ kind of a way, but still communicate what Anana is all about in terms of streamlining customer experience. The Anana staff did a great job taking part in the film and their performances and their kids’ performances really bring the story to life. The trickiest moment was when the Anana kids crashed the first three planes before they learned to fly it properly, with hindsight it might have been better to use specials effects for this rather than actually have them flying the plane…”

If you think a personality-filled, memorable corporate film could help your brand stand out then get in touch, we’d love to help.